FUBU - “For Us By Us”. The brand's style is not just fresh, it’s relevant urban fashion. The retro style of the brand signals modern streetwear culture. The signature brand statement smacks of style. It’s contemporary, slick, and hip.
In the 90’s FUBU became both a household name and fashion staple in homes all across America. Sporty, leisure styled, and street-wear savvy. The brand's signature bomber jackets were imitated by many a top band and a part of their seasonal ranges. Founded by Daymond John and friends, FUBU quickly became the legendary hip brand worn by the celebrities’ likes of LL Cool J, Will Smith, and Mariah Carey.
Shop Fubu Tee’s, Jackets, and Denim. Urban living inspired, FUBU is versatile in design with the streetwear culture at heart. The collection shares a bold and confident style that ensures all-day comfort. Fubu will match your active and unique sense of style, so throwback on that retro swag and get the look! Checkout the range at your nearest Studio 88 store or shop online, 24/7 here.